business model

Business model and corporate strategy

The business model of Empire Brand Building (Holding) is to initiate new projects as a think tank. We believe we know how to identify and satisfy the needs of increasingly demanding customers without having to create the latest innovations. We combine existing situations and create an attractive hybrid product. These hybrids create a new offering for customers around the world. The best example of a hybrid in this form is the modern smartphone. As Steve Jobs said at his first presentation of the iPhone:

"An iPod, a phone, and an Internet communicator. An iPod, a phone. Are you getting it? These are not three separate devices is one device, and we are calling it Phone"

(German: “An iPod, a phone, and an Internet communicator. An iPod, a phone. Do you understand? They are not three separate devices, but one device, and we call it the iPhone)

The iPhone has made Apple what it is today: the world's most valuable publicly traded company, with a market capitalization of three trillion dollars. This success is due to the combination of a hybrid product and the "Apple" brand. These 21st-century characteristics open up new avenues for us. Because that's exactly what we want to achieve: identify potential for improvement in never-saturated markets. This can be achieved by adapting the brand to the customer or by combining two independently functioning products to create a new product or service.

In our view, the easiest way to achieve this is through online marketplaces, which are tailored to a large target audience and serve the needs of that target group. With our family marketplace "Baddeldaddel.de," we do just that. We clearly define the target audience from the user and buyer perspective, but in the future, we will also be able to serve retailers who know exactly who this marketplace is targeting. We don't sell our own goods and therefore incur no logistics or purchasing costs, yet we still participate in the sales on our marketplace.

The future belongs to platforms. Facebook is the world's largest media company without creating its own content, Airbnb is the largest provider of overnight accommodations without renting out its own beds, and Uber is the largest provider of ride services without owning its own vehicles.