Equity Story
How Empire Brand Building AG creates scalable brand worlds with platform logic, technical reusability and user loyalty
Empire Brand Building AG (EBB) is a Swiss investment company focused on building, scaling, and monetizing digital brand platforms in the everyday lives of modern consumers.
According to a current analysis by Sphene Capital GmbH (July 2025), the price target is EUR 15.20 , corresponding to a price potential of +181% . This finding underscores the high valuation potential of a structured platform model – located in a high-growth, yet value-oriented market environment.
EBB operates where real value is created in the digital economy: at the interface between technology, target audience intelligence, and consumer-oriented platform architecture. The company combines brand strategy expertise with technical scalability and pursues a buy-and-build strategy via proprietary platforms.
With offerings such as the baddel daddel app (second-hand marketplace), Familienmarktplatz.de (generalist shop), Cleo & Tess (clean beauty platform), and Squerk.com (intimate lifestyle), EBB addresses clearly defined target groups: families, women, couples – user groups with a high level of digital usage, sustainability-oriented behavior, and a strong community awareness.
This creates not just a portfolio of individual solutions, but a visionary digital ecosystem: From flea markets to everyday products to cosmetic brands – EBB digitally covers all relevant shopping occasions related to family life. The integration of baddel daddel and Familienmarktplatz.de will form the basis of a joint app solution that combines shopping, classifieds, community elements, and loyalty features in a family-friendly user interface.
The group's other platforms – C leo & Tess and S querk.com – remain positioned as independent brands, but benefit strategically from technical and structural synergies within the group.
Our vision: Platforms with heart, scalability with structure
EBB doesn't just build online shops – it creates digital spaces. Places where trust, clarity, functionality, and a value proposition converge. Whether it's reselling children's items, finding a babysitter, or discreetly purchasing intimate products – EBB creates marketplaces that reflect real-life reality.
Our model is scalable: new platforms can be transferred efficiently, content can be built modularly, and users and brands can be connected within the ecosystem.
“We don’t want to reinvent the wheel – but we do want to put our stamp on it.”
– Philip Färfers , Founder & Chairman of the Board of Directors of Empire Brand Building AG
The market: growth, change, values
🔗 The combination – From a pure marketplace to a networked family platform
The merger of baddel daddel and familienmarktplatz.de creates a comprehensive ecosystem for everyday family consumption – from used to new, from private classifieds to curated retail.
In the future, both projects will be merged technically, functionally and in terms of brand strategy under the umbrella brand baddel daddel : in a common app with consistent user guidance, central login, cross-platform search and common community logic.
The existing structure of Familienmarktplatz.de will be integrated into the baddel daddel system – with its own product range, but a consistent brand and user experience.
With just 1 million active users – which corresponds to approximately 10% of parents in the DACH region – the platform network has an economic potential of around €200 million, based on the conservative user value of €200 per capita .
For comparison:
Vinted , a leading second-hand platform in Europe, generated revenue of over €596 million in 2023 from more than 65 million registered users . This corresponds to a revenue potential of approximately €9 per user , excluding the conversion model.
Etsy , a platform model specializing in creative, sustainable consumers, will have over 96 million active buyers worldwide with revenue of approximately USD 2.8 billion by 2024. This results in a revenue potential of approximately USD 29 per buyer , based on simple analysis.
While these platforms have significantly higher marketing costs and are less vertically integrated, the comparative calculation shows that a conservative lifetime value of €200 per user is achievable with vertical management and platform logic – and plausible in the comparable market.
The combined app thus becomes a digital point of contact for families in everyday life – scalable, modularly expandable and highly relevant for advertising, collaborations and platform monetization.
💄 Cleo & Tess – Recommendation-based clean beauty with attitude
With cleo&tess.de, Empire Brand Building AG has created a cosmetics platform that stands out from traditional online retailers. Its core approach: recommendations instead of price wars . The platform curates products based on the guiding question: "What would you recommend to your best friend?" – thus targeting a value-conscious, style-oriented target audience.
The market offers scope: According to McKinsey, the European clean beauty market is expected to reach a volume of over €12 billion by 2025. Cleo & Tess is already active in the Netherlands and is focusing on further rollout in the Benelux countries and France. The platform works with influencer recommendations, a consistent brand aesthetic, and a high-converting product selection – all under the umbrella of a single, recognizable brand.
🔞 squerk.com – Digital intimate commerce for self-confident target groups
squerk.com positions itself in the sexual wellness market – but with a conscious break with taboos: open, humorous, and digitally oriented. Instead of anonymous shops with a medical attitude or cheap branding, squerk relies on clear language, modern design, and respectful product communication.
The target group are enlightened, urban consumers who consider intimacy a natural part of their digital consumption behavior.
According to Grand View Research, the global market for sexual wellness products is growing at over 8.5% CAGR³ annually – squerk.com is positioned as a brand to help shape this market without being subordinate to traditional provider structures.
Structure & Numbers
- Founded: 2021
- Subsidiaries : 100% shareholdings in Baddeldaddel.de GmbH, Cleopatra Commerce GmbH and EBB Germany GmbH (all in Neuss, Germany)
- ISIN: CH0597194171
- WKN/Survey: A3C8WX / 59719417
- Stock symbol: EBB
- Stock exchange: Hamburg (open market), Stuttgart (open market)
- Number of shares: 4,000,000
- Shareholder structure: (59% founders, 6.75% in subsidiaries, 34.25% free float)
- Share type: registered shares
- Market capitalization: EUR 20,200,000 (as of September 29, 2025)
The operational center is located in Germany, and the holding structure ensures capital management, strategy, and synergies. EBB is free of significant external liabilities and operates from an equity position.
🇨🇭 Swiss holding structure – deliberately chosen
Empire Brand Building AG has its legal headquarters in Cham (Zug), Switzerland , while its operational center is located in Germany. This structure was deliberately chosen to combine the advantages of stable, entrepreneur-friendly Swiss corporate law with the market proximity and implementation strength of the German team .
- Internationally recognized and investor-friendly legal framework
- High capital discipline and flexible shareholding structure
- Full operational control from Germany (location: NRW)
For investors, the structure offers a combination of security, transparency, and international scalability – ideal for a digital platform holding company with a focus on sustainable growth.
Trading venue & price setting: Now also listed in Stuttgart
Empire Brand Building AG shares have been listed on the Hamburg Stock Exchange's High Risk Market (Freiverkehr) since December 2024 – a deliberate step to provide fast and transparent access to the capital market . This listing features real price formation, daily price determination, and structured trading conditions.
The company relies on an independent capital market strategy – without venture capital , but instead with structured early placement via stock exchange trading .
As of September 30, 2025, the share will also be listed on the Stuttgart Stock Exchange's Open Market (Freiverkehr) – in an order-driven continuous auction. This marks another milestone in significantly increasing liquidity and accessibility for investors.
Important features of the course setting:
Hamburg Stock Exchange:
- Uniform price procedure by lead brokers
- Price determination every working day between 12:00 and 14:00
- Price determination based on real orders
- Protection mechanism: Max. 5% deviation in order execution
Stuttgart Stock Exchange:
- Continuous trading with automated quoting
- Greater visibility among banks and brokers
- Real-time trading possible for many private investors
The secondary listing results in significantly improved tradability , especially for:
- Investors with accounts at direct banks
- Users of mobile trading apps
- Investors who prefer current prices and fast order execution
This expansion is a logical step to make Empire Brand Building AG shares more accessible, tradable and visible to both private investors and institutional market participants – without compromising on transparency or structure.
Sales forecast
*between 2025 and 2029 are forecasts.
| Key figure | Value |
|---|---|
| Sales 2024 | EUR 1.4 million |
| Sales 2025e | EUR 2.6 million |
| Sales 2029e | EUR 30.5 million (CAGR 84%) |
| Target price (DCF) | EUR 15.20 |
| Current price | EUR 5.40 (as of July 18, 2025) |
Opportunities & Catalysts
- 🧸 baddel daddel as a specialized second-hand marketplace for families in the DA-CH region – focus on safety, sustainability and community
- 🛒 Familienmarktplatz.de as a generalist family shop – complement to the marketplace, direct product trading
- 📲 Vision: Family shopping ecosystem via smartphone – fully connected, integrated, with scalable technology, launch possible in 2025
- 🎁 User loyalty features in development: return sweepstakes, points system, loyalty bonuses, social sharing
- 💄 Cleo & Tess already successful in the Netherlands – Beauty & Selfcare internationally scalable (Benelux, France as target markets)
- 🔒 Long-term customer loyalty potential – Platforms with services for over 10 years of user loyalty per household
- 📈 Low market capitalization offers valuation opportunity – investors benefit from early-stage multiplication
-
🧩 New modules in preparation : Babysitter placement, doctor's card, community services
The planned app merger of baddel daddel and Familienmarktplatz.de serves as a proof of concept for a scalable infrastructure .
After successful establishment, the operational trading model will be gradually replaced by an open marketplace system – with external providers, partner retailers and scalable offering structures .
This would mean that in the medium term, the baddel daddel app would move into platform-driven scaling via dealer networks – with new monetization models via commissions and CPC mechanisms , instead of classic retail on its own account.
Who we are – From the idea to the platform group
Empire Brand Building AG pursues a clear mission: to develop digital platforms that offer real everyday benefits – structured, technologically scalable, and emotionally relevant. The focus is on target groups that are often overlooked: families, parents, and women with a sense of purpose. They are not just consumers, but part of a shift in values – between sustainability, community, and the digital mainstream.
The initial spark for the first platform didn't come from market research, but from a personal moment – a family anecdote that became a brand. baddel daddel was not just the starting point, but the first visible result of an idea that goes much further: a connected shopping and service ecosystem for families that combines everyday products, recommendations, community, and digital services on a mobile infrastructure.
What emerged from this – with familienmarktplatz.de, Cleo & Tess, and squerk.com – follows a strategic plan. It's not a random project portfolio, but an architecture based on clear principles: technology reusability, shared target group logic, high capital discipline – and long-term brand building with identification potential.
The strategy and its entrepreneurial driving force come from a single source: forward-looking, independent, and with the will to not only conceptualize platforms but also to implement them. Behind this development is Philip Färfers, a founder who not only helps shape the operational structure but also strategically shapes the group's brand focus, synergies, and technical platform logic. No venture capital, no fragmentation due to outside interests – just creative freedom, focus, and personal responsibility.
The fact that Empire Brand Building AG was able to establish four scalable brands in such a short time is the result of consistent development work – with an eye for detail and the ambition to create structures that last.
Why is EBB AG’s share exciting now ?
Leadership & Participation
The strategic management of EBB AG is in the hands of its founders: around 59% of the shares are owned by management.
There are no bank investments , no venture capital structures, and no dilution through convertible instruments. Decisions are made from a single source – independently, long-term, and with personal responsibility for the development of the brands .
In addition, further strategic features underline the attractiveness of the investment:
- Platform strategy with technical reusability – central infrastructure for app logic, payment, CMS, user management, and much more.
- Deep synergies across target groups and technologies – common brand logic, data infrastructure, growth mechanisms
- Focus on families, sustainability & value orientation – socially relevant topics with high customer loyalty
- Equity-financed & debt-free – no significant external liabilities, full strategic flexibility
- Independent of banks and anchor investors – entry opportunities at attractive valuations possible
- Market with valuation leverage – early stage allows multiple expansion with scale success
SWOT ANALYSIS?
Sources:
1. Statista 2024 – European Re-Commerce Market Outlook
2. McKinsey 2023 – Global Beauty & Wellness Report
3. Grand View Research 2024 – Sexual Wellness Market
4. Sphene Capital GmbH, Initiation Report EBB AG (07/2025)
5. Company information – www.ebb-ag.com
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Please take advantage of the opportunity for a short, non-binding information meeting – directly via the following link:
Disclaimer and legal information
The publisher of this article is Empire Brand Building AG , Gewerbestrasse 11, CH-6330 Cham.
This publication serves solely to provide general information about the company and does not constitute a public offer for the purchase of securities or investment advice within the meaning of the German Securities Trading Act (WpHG). It is a promotional presentation of the company and not a financial analysis.
Empire Brand Building AG is the issuer of the shares presented. A specific conflict of interest exists, as the company can benefit from a positive presentation. Members of the company's governing bodies or persons affiliated with the company hold shares and can sell them at any time.
There is no public offering within the meaning of the EU Prospectus Regulation. Shares can only be acquired through the Hamburg Stock Exchange. There is no sales prospectus approved by BaFin.
Risk and liability notice: Trading in securities involves considerable risks and can lead to the total loss of the invested capital. Empire Brand Building AG shares are traded on the over-the-counter market (a high-risk market). Low liquidity can lead to high volatility. The content presented does not constitute an investment recommendation. Liability for losses is excluded.
This publication contains forward-looking statements based on assumptions and forecasts. No guarantee can be given for their actual development. The information was obtained from publicly available sources and company information and has been carefully researched. No guarantee is given for their accuracy or completeness.
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