Data protection

1. Introduction

The protection of your personal data is of paramount importance to us . This privacy policy informs you about how we process your data on the website www.ebb-ag.com We collect, process , and use your data . We treat your data confidentially and in accordance with the revised Federal Data Protection Act ( revDSG) .

2. Person responsible

Empire Brand Building AG
c/ o EBB Germany GmbH
[ Add address ]
Email : [ Add email address ]
Web : www.ebb-ag.com

3. Purposes of data processing

We process personal data in particular for the following purposes:

• Operation and optimization of our website

• Communication with prospects and customers

• Administration and contact with shareholders

• Organisation of general meetings and exercise of shareholder rights

• Compliance with legal regulations ( e.g. share register)

4. Data collected

a) When you visit the website

Data transmitted automatically :

• IP address

• Date and time

• Browser type, operating system

• URL of the retrieved page

• Referrer URL

This data is used for IT security and to optimize our online offering.

b) Shareholder registration

When you register as a shareholder , we collect, among other things:

• First and Last Name

• Address ( including country)

• E -mail address

• Telephone number ( optional)

• Participation ( number/ type of shares)

• Power of attorney ( optional)

This data is processed for identification, communication and legal administration .

5. Legal basis for processing

In accordance with Swiss data protection law, we process your data based on:

• Contract fulfillment ( e.g. shareholder communication)

• Legal obligations ( e.g. share register)

• Legitimate interest ( e.g. website operation)

• Your consent ( e.g. for voluntary information )

6. Contacting shareholders​

We use the data you provide during registration to inform you about company-relevant developments, general meetings , and announcements . This may be done by email , letter , or telephone . This use is based on our legitimate interest in maintaining an active shareholder relationship.

7. Disclosure to third parties

Data will only be passed on if:

• it is required by law ,

• it is necessary for the performance of the contract ( e.g. notaries, IT service providers),

• You have consented

• there is a legitimate interest .

Data processors are contractually obliged to maintain confidentiality .

8. Storage period

We only store personal data for as long as it is necessary to fulfil the purpose or as long as we are legally obliged to do so ( e.g. accounting obligations according to the Swiss Code of Obligations).

9. Data transfer abroad

As part of our technical infrastructure ( e.g. , through Shopify, email providers, newsletter tools) , data may be transferred to third countries ( e.g., the USA, Canada) . The transfer takes place in accordance with:

• Adequacy decision of the Federal Council ( e.g. Canada )

• Standard Contractual Clauses ( SCCs) for other third countries

10. Your rights

You have the following rights at any time :

• Information about stored data

• Correction incorrect data

• Deletion ( unless there is a retention obligation )

• Contradiction against the processing

• Publication or transfer of your data ( data portability)

Contact us to exercise your rights :
Email : [ Add email address ]

11. Data security

We use appropriate technical and organizational measures to protect your data from loss , access or misuse .

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12. Special information on using Shopify​

Our website is based on the Shopify shopping system , provided by:

Shopify International Ltd.
2nd Floor, 1- 2 Victoria Buildings, Haddington Road, Dublin 4, D04 XN32, Ireland

Shopify provides hosting, checkout systems, customer accounts, analytics , and the technical infrastructure for our website. Personal data may be stored on servers in Canada , the USA and other countries . Shopify is committed to complying with international data protection standards.

More information:
https://www.shopify.com/legal/privacy​​​

Data transfers are carried out in accordance with:

• Adequacy decision for Canada

• Standard contractual clauses for other third countries

The tools used by Shopify may collect cookies, IP addresses , and usage data . You can refuse the use of cookies in your browser .

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13. Cookies and analysis tools

Our website uses cookies and similar technologies to analyze and improve the website. These include, among others:

• Shopify Analytics

• Session cookies for technical functionality

• ReCaptcha to prevent spam

The use is based on our legitimate interest and your consent, where necessary.

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14. Changes to this Privacy Policy

We reserve the right to change this policy at any time . The version published at www.ebb-ag.com applies .​​